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Aces are Wild for Tennis Canada

Aces are Wild for Tennis Canada

In 2003, Tennis Canada hired Esteemed Events to design and execute a gala fundraiser and Rogers Cup player party.  The event was designed to fundraise for the new Rexall Centre stadium, create a buzz around tennis in the city, and host the players of the WTA Tour.

Esteemed Events exceeded their fundraising goal by over 100%.  A bevy of media attended the event of over 600 guests and the WTA Tour recognized the event as one of the best player parties on tour.  A casino element added glamour and the opportunity for corporate sponsors to brand a table and guests to play next to the likes of Serena Williams.  A live auction component incorporated money-can’t-buy experiences such as a hitting session with Martina Navratilova.

The event was repeated in 2005 and Esteemed Events enhanced the success of this event by brokering partnerships with LOU LOU Magazine, MAC Cosmetics and Marc Anthony hair, to provide prizing and makeovers for the tennis players.  The event was profiled in a subsequent issue of LOU LOU Magazine.

Photos courtesy of Tennis Canada/Ron Turenne