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Rogers Cup for Tennis Canada

Rogers Cup for Tennis Canada

As one of the premier events on the ATP Tour and the WTA Tour, the Rogers Cup is a world class, premier sporting event managed by Tennis Canada. The men’s and women’s events, which rotate between Toronto and Montreal each year, attract the best tennis players in the world.

In 2006 Esteemed Events was contracted to replace the last minute departure of a manager of key sponsorship accounts.  Since then, Esteemed Events’ role has evolved to be senior sponsorship consultants on retainer, responsible for servicing, activating and assisting with the recruitment of key sponsors for the $13 Million Corporate Partnerships portfolio.

Esteemed Events manages a number of key accounts including title and presenting sponsors Rogers Communications and National Bank, as well as Rolex, Emirates Airlines, Corona, California Wines, and Lindt Chocolate amongst others.  This sponsor servicing includes consumer sampling, on-site retail programs, Pro Am management, customized on-site activations, and the management of signage placement on court for optimal prime television exposure.  In addition, Esteemed Events designs and implements the annual Sponsorship Summit for the Rogers Cup.

Photos courtesy of Tennis Canada/Ron Turenne